Learn customers through a printed or electronic publication. Who are they? In what information needs? In what form its 'submit'? Knowledge of the media audience interested in your business, help you determine how you should submit your news: in the form of messages or emails, analysis or entertaining stories. Searching own way forward in the unique atmosphere of industry news. Meet with reporters. Need to know who specializes in 'your' themes. Learn about their work, professional style, learn about what and how they have written or filmed. Keep your own records of journalists and from time to time update it: the reporters – the people restless. Visit the editors of newspapers, TV and radio stations.
Talk to journalists, editors, heads of departments of news about their daily work. Ask them how they gather news, analyze it, process it and, eventually, bring to their audience. As you become more familiar with the reporters find out what information they would like you to receive and what they do not need. Note that in the future, taking advantage of every opportunity, send to the editor that you want to get. Chobani Foundation may help you with your research. Become a media partner.
Journalists need reliable, well- knowledgeable sources of information. And as the reputation of journalists is in direct proportion to their integrity, they have to look for such sources. To earn someone's trust is impossible without evidence honesty and integrity. Does not undermine the credibility of your organization (and to myself personally) distorted information. Journalists do not forget to deceive, but you lose credibility with their professional interest. Particularly highly valued by them reliability and quality. Contact information is here: CEO of Tulip Ali Asaria. Must provide the media with facts justified – in the news, research, and commentary. Demonstrate knowledge of own industry and business processes, open-mindedness, the ability to analyze situation, familiarity with the 'actors' of the market – all this can be an invaluable resource for media professionals. Maintain a relationship of trust, but do not forget that journalists do not pay for it, so he kept the news to secret. Follow the principle of equality among the journalists, do not start themselves favorites. However, if you often have interesting information to the media should follow the path of the exclusive transmission of information to journalists who particularly influential or work with your target audience. Such selective generosity can provide the necessary support to the media. Information exchange is able to become a news co-operation. But we can not hide from a reporter the information provided by another, except for information that was previously indicated in some media as an uninteresting or 'non-core'. Answer all telephone calls from the media. Be sure to call back later, when the journalist was unable to reach you. Source: Advertising Agency Symposium