CARLiN sales direct, the leading chain in stationery, has always seen in the Portuguese market a form of business highly competitive, as well as being the natural expansion of any Spanish business that you want to internationalize. Moreover, the presence of the flag in Portugal is a challenge, since it involves exporting the model to a different reality. Despite the similarities with Spain, the Portuguese country has a particular idiosyncrasy. For this reason, CARLiN offers to the market a way of presenting the world of fresh and dynamic stationery, betting on the image, the proximity and agility in our teams in managing the needs of the protagonist: customer says Carlos Garcia Director of Marketing for CARLiN to Portugal. In addition, in day to day, the Ensign has to compete with very well-established firms, with a long tradition in the sector and a well-known brand image. Even so, the Ensign has more importantly, capacity for innovation that other competitors have already lost, that is us positioning in a place of reference among the protagonists of the market of stationery in Portugal, argues the Director of Marketing. A network to grow on the other hand, against the global crisis, CARLiN Portugal has used various tools to minimize their impact.
In addition to implementing our Central Office and a logistics warehouse in the service of the franchisees, developments have occurred in the paragraph of marketing, both in product catalogues, as well as in the corporate site or shopping on-line platform. There has also been a strengthening in the relationship with suppliers and, most importantly, the entry into the new network entrepreneurs highly dynamic, adds Garcia. What’s more, CARLIN Portugal knows that he can go far in this market since it has a very interesting concept, both for the franchisee who wish to enter the network, to the final customer.