The strategy is a concept. This represents an important implication, that is, that all the strategies are abstractions that exist only in the mind of the interested people. It is important to remember that nobody never saw a strategy or touched in it; all strategy is an invention (MINTZBERG, 2001, P. 30). Relating the different definitions of strategy that Mintzberg and Quinn (2001, P. 31) develop, as much how much as plain is observed that and/or standard can be compatible with perspective and position.
An example is the emergent strategy that it is characterized by a behavior standard that is recognized as an excellent action for strategy, to the point of being enclosed in the strategical planning, becoming plain. In such a way, the general perspective gave edge to a standard, that emerged as strategy. According to Mintzberg and Quinn (2001), the perspective of a company can be considered one ' ' personalidade' ' , in which, through previous experiences, and its relation with environments can mold to a standard. These perspectives, a time established are difficult of being modified. , The more in such a way consistent they are the perspectives, more consistent go to be the standards while the position becomes less consistent. 2,3 Empreendedorismo and Inovao One of the great differentials detached for Porter (1998) are the companies who reach competitive advantage by means of innovative actions, then what it really creates is the perception of chances inside of a sector that the competitors ignore.
People with innovative profile, in marked they are recognized for being enterprising. According to Shumpeter (1828), ' ' the essence of the empreendedorismo is in the perception and the exploitation of the new chances in the scope of negcios' '. For it, to undertake always has to see with creating a new form of use of used resources already, where they are dislocated from its traditional job and citizens the new combinations.