Graphic Design in the Big Apple

Urban Shopping Center

Despite booming online competition the German shopping centre shrugs industry itself. Despite booming online competition the German shopping center industry is unfazed. 2017 Will be approximately 140 projects and an area newly placed on the market by more than 2 million square meters. How realistic are these plans, analyzed RegioData research. Trend: High density in some cities! Germany’s shopping-mall-density is within limits. With a value of 0.14 m square shopping mall-the German consumers have space per inhabitant m per inhabitant have not exactly spoilt for choice of Danes for example, 0.27 m and the Norwegians even 0.63 m. Cities considered, Viernheim (1.84 square meters per capita), Neu-Ulm (1.23 square meters), Sindelfingen (1.13 m), Cottbus (1.01 m), Plauen (0.93 square meters) of Ludwigsburg (0.88 m) or Chemnitz (0.87 m) reach very high values. Trend: Urban Shopping Center: only 20% on the green meadow! Only 20% the planned shopping mall areas in Germany are on the so-called green-field.

Sites were defined as green meadow, located on the outskirts of the city, in a commercial environment or outside of the cities nearby undeveloped agricultural land. Total planning are currently around 140 projects including extensions of existing centers with an area of just over two million square meters. Trend: Pace has accelerated. The shopping mall is the stationary commercial agglomeration of no. 1. In terms of turnover as well as in terms of frequencies shopping centers to shopping streets and department stores could very well claim.

This explains the strong retail growth in the last decade. Over 30% of all shopping mall space incurred in this period and a further 15% increase is planned. Now comes the strong competition in the online field. Shopping-mall density keeps within limits! Despite the retail boom in the last two decades Germany reaches one in international comparison manageable shopping-mall density of approximately 0.14 m m per inhabitant.

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